Germans Frolovs

Germans Frolovs is a Digital Marketing professional, SEO consultant, and entrepreneur based in Copenhagen, Denmark.

Germans Frolovs is the founder of GF Marketing, a solopreneurship offering tailored SEO consulting services. Germans Frolovs is the founder of GF Workout Zone (a brand of GF Marketing), a platform providing customizable workout resources. Germans Frolovs currently works as the Head of SEO & Content at SimplerQMS.

Through GF Marketing, Germans leverages years of hands-on SEO experience and structured, research-driven workflows to help SaaS companies, B2B businesses, and startups achieve long-term organic growth. GF Workout Zone reflects his passion for fitness and structured planning, providing tools and templates for workout optimization.

Germans is also a key contributor to the SEO community in Denmark, serving as one of the organizers of Copenhagen SEO Meetups. These meetups connect professionals to share knowledge and grow together in the field of SEO.

Germans Frolovs smiling in business casual attire in a modern hallway
Germans Frolovs working remotely at a cafe table near a window
Germans Frolovs smiling while talking on the phone by a window holding a notebook
Germans Frolovs standing thoughtfully against a reflective glass wall

What Is Germans Frolovs’ Professional Background?

The professional background of Germans Frolovs is outlined below.

  • Head of SEO & Content at SimplerQMS (Feb 2025 – Present): Leads SEO strategy and content marketing at SimplerQMS, a Life Science eQMS provider, focusing on scalable frameworks for organic growth.
  • Digital Marketing Manager at SimplerQMS (Jul 2021 – Feb 2025): Managed SEO, PPC, content marketing, email automation, and analytics, driving measurable results and strategic growth.
  • Founder of GF Marketing (Apr 2024 – Present): Provides SEO consulting, specializing in semantic SEO, topical authority, and content strategies for B2B and SaaS companies.
  • Founder of GF Workout Zone (Dec 2020 – Present): Offers workout resources, combining SEO strategies and personal passion for fitness to grow an organic audience.
  • Sales and Marketing Assistant at SimplerQMS (Sep 2020 – Jun 2021): Gained practical experience across SEO, PPC, sales outreach, and marketing automation.
  • Latvian Digital Marketing Consultant at DEPT Agency (Sep 2020 – Jun 2021): Helped manage localized SEO and PPC campaigns for Latvian clients at DEPT Agency.
  • Marketing Intern at AWM Network (Aug 2019 – Dec 2019): Learned core SEO principles, digital tools, and graphic design during his first industry experience at AWM Network which was rebranded as Leads.io.

What Are Germans Frolovs’ Key Areas of Expertise in SEO?

The key areas of expertise in SEO for Germans Frolovs are listed below.

  • SEO Strategy: Designing scalable strategies for organic growth and visibility.
  • Content Creation Workflows: Developing efficient content production pipelines.
  • Content Optimization: Enhancing existing content to rank better and serve user needs.
  • SaaS and B2B SEO: Specializing in lead-focused SEO for complex, niche industries.
  • Semantic SEO: Applying principles of semantic SEO to build topical authority.

How Does Germans Frolovs Apply Semantic SEO?

Germans Frolovs applies the Semantic SEO for Topical Authority framework developed by Koray Tuğberk GÜBÜR. Germans integrates this framework across the main pillars listed below.

  • Topical Maps: Building structured content ecosystems based on user intent and search behavior.
  • Content Briefs: Creating in-depth briefs that guide clear, consistent content creation.
  • Content Writing: Prioritizing semantic clarity, readability, relevance, and responsiveness.
  • Content Configuration: Optimizing live content based on SERP behavior and search intent to prevent decay and boost rankings.

What Is Germans Frolovs’ Educational Background?

The educational background of Germans Frolovs is outlined below.

  • Top-Up Bachelor’s in International Sales and Marketing (2020–2021): Earned at Copenhagen Business Academy, this degree provided advanced knowledge in marketing, sales, and international business.
  • AP Degree in Marketing Management (2018–2020): Completed at Copenhagen Business Academy, focusing on core marketing principles and practical applications.
  • Gulbene’s Secondary School No. 2 (2005–2017): High school education in Latvia, building the foundation for his academic and professional journey.

What Certifications Does Germans Frolovs Have?

The key certifications of Germans Frolovs related to digital marketing are listed below.

  • Semantic SEO Certification
  • Google Analytics Certification
  • Google Ads Search Certification
  • Advanced Google Tag Manager
  • Marketing Attribution and Mix Modeling

How Does Germans Frolovs Contribute to the SEO Community?

Germans Frolovs has been organizing Copenhagen SEO Meetups since 2022, creating space for knowledge-sharing and professional networking in the SEO industry in Copenhagen.

Germans Frolovs delivered several speeches and workshops in Denmark and Latvia related to Semantic SEO and Topical Authority.

Germans participated in webinars on Semantic SEO, Topical Authority, and content workflows, collaborating with industry experts like Christopher Hofman Laursen, Sara Taher, and Muhammad Hamid Khan to showcase real-world semantic SEO applications.

What Is the Vision Behind GF Marketing?

Germans Frolovs founded GF Marketing to help businesses achieve sustainable, long-term growth through tailored SEO solutions built on research and real-world application.

His vision is rooted in the following elements.

  • Transparent partnerships
  • Research-driven strategies
  • Scalable workflows
  • Empowerment through education

GF Marketing also supports initiatives like the GF Workout Zone, showing how strategic planning, whether in SEO or fitness, can empower individuals and organizations alike.

What Are Germans Frolovs’ Personal Passions?

Outside of SEO, Germans Frolovs is passionate about the following.

  • Fitness and Weight Training: He enjoys building and optimizing workout routines, a passion he channels through GF Workout Zone.
  • Traveling and Networking: He values meeting like-minded people and exchanging ideas.
  • Community Building: Both professionally and socially, Germans enjoys connecting, learning, and growing with others.

How Can You Contact With Germans Frolovs?

Personal contact details of Germans Frolovs are listed below.